Connect with the

Community

Private community for product leaders and founders building in fitness & digital health.

WHY WE EXIST

Room for product people in digital health

Private group for PMs and founders working in fitness, wellness, and digital health — sharing what actually works, without the sales talk.

FOR

PMs, founders & product leaders

Working in fitness, wellness, and digital health.

WHAT

Private, invite-based group

Small, no fluff. Real conversations about roadmaps, retention, and what's actually hard right now.

GET

Talks, digest, and people who get it

Monthly sessions, weekly industry digest, and peers dealing with the same problems.

MEMBERS

Trusted by product leaders

Members are building digital health products at companies across the industry.

Tony Sala

Founder & CEO, Heka Health

Clifford Tindell

Founder & CEO, Core Direction

Nikita Starov

CEO & Co-founder, KinesteX

Omar Abdullateef

Co-founder and CTO, WellTra

WHAT YOU GET

What's inside

FitTech Mornings Talks

Monthly sessions with people building in fitness and health tech, sharing real numbers and decisions.

Peer discussions

Ask the room and get answers from PMs and founders working through the same problems.

Digest

News, trends, and changes in the industry, a couple of times a month.

People who get your context

Direct access to peers in fitness and digital health you'd otherwise reach through cold outreach.

Read up on the industry

We collect writing worth your time here, from teardowns to field notes. Drop in whenever you want more context on what is happening in the space.

FRAMEWORKJun 13, 2026

Opportunity Solution Tree: keeping product teams focused

A CPO's take on the Opportunity Solution Tree: how to map goals, opportunities, and solutions without falling in love with the first idea.

FRAMEWORKJun 18, 2026

Consumer Decision Journey: buying is a cycle, not a funnel

Why the shortlist isn't built from the best products — it's built from the most visible ones. A breakdown of McKinsey's CDJ for product go-to-market.

FRAMEWORKJul 23, 2026

Why the best product doesn't always win 🤯

Continuing the Consumer Decision Journey breakdown: the Moment of Purchase and the Post-Purchase Experience + Loyalty Loop are where great products become winners or lose to competitors.

See all posts

MORNING CALLS

Hear how it actually works

Every month we invite one expert to walk through the inside of their business: what they run, what they tried and what they learned. Calls stay short and informal, so there is room to ask them your own questions directly. Recorded and written up either way, in case you cannot make it live.