COMMUNITY POSTS

Playbooks, hires & real conversations

A public window into what members post inside the private Slack — the full archive is only accessible from the inside.

Opportunity Solution Tree: keeping product teams focused
FRAMEWORKJun 13, 2026

Opportunity Solution Tree: keeping product teams focused

A CPO's take on the Opportunity Solution Tree: how to map goals, opportunities, and solutions without falling in love with the first idea.

Consumer Decision Journey: buying is a cycle, not a funnel
FRAMEWORKJun 18, 2026

Consumer Decision Journey: buying is a cycle, not a funnel

Why the shortlist isn't built from the best products — it's built from the most visible ones. A breakdown of McKinsey's CDJ for product go-to-market.

Why the best product doesn't always win 🤯
FRAMEWORKJul 23, 2026

Why the best product doesn't always win 🤯

Continuing the Consumer Decision Journey breakdown: the Moment of Purchase and the Post-Purchase Experience + Loyalty Loop are where great products become winners or lose to competitors.

Join